THE DIAGNOSIS
A clear read on what is actually happening.
A focused four to five week engagement that gives leadership an honest diagnosis of the marketing system and a 90 day direction the team can act on immediately.
You know something is wrong. You cannot see it from inside.
You are investing in marketing. The activity is constant. The reports look full. And still, you cannot point to what is actually producing results.
You have tried adding spend. You have added tools. You have added people. The gap between investment and outcome has not closed.
Most companies are not failing because they lack effort. They are running on a foundation nobody ever actually built. Assumptions that accumulated over time, strategies nobody stress-tested, decisions made without real clarity underneath them.
What you need is not more effort. It is a clear, honest read on what is actually happening, from someone with no agenda and the senior judgment to see what your team cannot see from the inside.
That is what The Diagnosis produces.
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A focused four to five week engagement with one clear output: an executive document that gives leadership an honest diagnosis and a 90 day direction the team can act on immediately.
Not an audit. Not a list of observations. Not a 60 page deck.
A decisive read on what is broken, why it is broken, and what to do about it. Because most marketing problems are not campaign problems. They are foundation problems, and they do not get fixed until someone names them clearly.
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FOUNDER LED COMPANIES: $1M to $20M in revenue, where the founder is still close to the marketing decisions and wants a clear outside read before the next round of spend.
GROWTH STAGE TEAMS: Companies with a marketing team but no senior strategic layer, where execution is happening but the direction is unclear.
LEADERSHIP TEAMS IN DISAGREEMENT: Organizations where different people have different opinions on what is working and no one can resolve it with confidence.
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The Diagnosis examines the marketing system across five areas:
Acquisition strategy: Is the channel mix logical? Is spend allocated where there is actual opportunity?
Messaging and positioning: Does the messaging reflect how the buyer thinks about their problem? Is it differentiated or does it sound like everyone else in the market?
Creative and content: Is creative being used strategically or just produced? Is there a testing structure or is it random?
Funnel and conversion: Where are people dropping off and why? Is the path from awareness to decision logical and frictionless?
Team structure and decision making: Who owns what? Are the right people making the right calls? Is there a strategic layer or is the team purely executional?
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One executive document. Clear, opinionated, and direct.
What is actually driving performance versus what is wasting effort.
The real diagnosis, not a list of observations but a clear point of view on what is broken and why.
Repositioned messaging direction if needed.
Prioritized growth levers in order of impact.
A 90 day execution plan the team can act on immediately.
A decision making framework so leadership does not end up in the same place in six months.
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WEEK 1 | Intake and context: Stakeholder interviews with leadership, marketing leads, and sales if relevant. Access to ad accounts, CRM data, and existing reporting. The work begins with understanding what leadership thinks the problem is, what the team thinks, and where those views diverge.
WEEKS 2 TO 3 | System analysis: Deep work across acquisition, messaging, creative, funnel, and team structure. Pressure testing assumptions, identifying root causes, separating real problems from symptoms.
WEEK 4 | Synthesis and build: The executive diagnosis is written. The 90 day plan is built. Every recommendation is pressure tested before it goes in front of leadership.
WEEK 5 | Delivery and alignment: The findings are presented to leadership. The 90 day plan is walked through. Questions get answered, assumptions get challenged, and everyone leaves the room aligned on the direction.
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This engagement is fixed in scope and timeline, priced based on team size, organizational complexity, and the scope of the marketing system.
Optional add on: Two weeks of post delivery support is available for an additional cost, covering follow up questions, clarification, and team alignment as execution begins.
What happens next
The Diagnosis is the front door to working with True House. Some clients complete the engagement and execute the 90 day plan with their own team. Others continue into the Embedded Advisor, where the work shifts from diagnosis to ongoing strategic judgment over time.
Either path begins the same way: a short conversation to understand whether this is the right fit.